Lawrence Chapman

We’ve added a bunch of new courses to our Masters suite, with each designed to help you refine your understanding of PMM essentials from CABs, Narrative Design, and more. While you’re mulling over which course to sign-up for first, check out the highlights from our Slack community last week....

Product marketers attending our annual celebration of excellence will be treated to an array of presentations from global specialists, with Robert Carpenter, Head of Marketing and Growth at Demostack set to take to the virtual stage to discuss ways PMMs can accelerate revenue with tailored demos....

This week on Insider we’re joined by Eric Moeller, Director of Product Marketing at Sage. Eric discusses his journey into product marketing, what he loves about the role, how his career progressed, his top three skills that have helped him get where he is today, top tips for aspiring PMMs, and more....

Last week, we delivered unveiled our summer extravaganza: Product Marketing Festival. Join us June 14th-18th for presentations, as well as recruitment networking. And the fun didn’t stop there. PMMs in the Slack community shared their questions and insights on topics....

This week, we’re joined by Erik Mansur, VP of Product Marketing at Crayon. Erik discusses his fascinating career to date, why he’s passionate about the role, the beauty of being a PMM at a startup, and more. He also has a special treat for listeners of Insider....

In this article, we’re focusing on the relationship between product marketing and market analysts, who also play a pivotal role in helping PMMs accomplish their short and long-term goals....

This week on Insider we’re joined by Ajit Ghuman, Head of PMM at Narvar. We discussed all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software Startup, plus much more....

Rob became aware of the Product Marketing Core certification after seeing an endorsement in our PMA Slack channel. In this case study, we’ll explore: Why he enrolled, why he picked, PMMC's main benefits, key outcomes, and advice for prospective students....

Judy Chang, Geospatial Sales Engineer at Nearmap, decided to Get Certified after discovering the course via the Director of Global Product Marketing at her company. in this case study, we'll focus on her motivation, why she chose us, and the key benefits of the course....

Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers....

A product marketer can have every essential skill, but if they don’t hit the ground running when they join a new team, their hard and soft skills can pale into insignificance. Newbies need to prove their worth and show how they’re going to add value to the product marketing team....

This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, the top three skills that have helped in her career, and more....

It’s impossible to pinpoint one product marketing skill that’s the most important among recruiters. Just because one employer may not value a skill as much as another, it’s essential to be as well-rounded as possible and identify critical hard and soft skills to climb the professional ladder....

We put Easter behind us and served up an extra-sweet serving of PMM expertise, in the shape of the Science of Product Storytelling workshop, brought to you by Babbel’s Head of PMM, Elliott Rayner. Add insights from our ever-reliable Slack community to the mix, and it was quite the week....

This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between working at a startup and giants like Adobe, and more....