Lawrence Chapman

This week on Product Marketing Life we’re joined by Chad Meirose, Product Marketing, Core User Engagement at Clever Inc. Chad's experiences in the Education sector are focused primarily grounded in classroom teaching, non-profit program management, and marketing strategy....

On Insider this week we’re joined by Ali Hanyaloglu, Product Marketing Director at Akeneo. He shares his route into the role, why he fell in love with the profession, the top traits he thinks all PMMs need and how to master them, areas for improvement, and more....

Product Marketing Managers need to participate in the strategy and vision of the products they’re working on. Empower them to fully understand the strategic nature of their role. The more they grow, the more you grow....

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more....

Dave deCourcelle, startup CMO and founder of the Growth Fountain discussed his passion for product marketing and what skills CMOs can take from the role....

Whether you’re an Associate Product Marketing Manager or an experienced Vice President of Product Marketing, if you have diverse soft and hard skills, you’re setting yourself up to progress further than those who don’t - and corporate training plays a fundamental role in refining your skills....

This week on Product Marketing Insider, we’re joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams, tips for budding PMMs, and much more....

Whilst keeping an eye on the content published by PMA on the recommendation of friends, Seb Agudelo, Product Marketing Manager at Yabonza came across the PMA Scholar Program. His subsequent experience would change the face of his career as a PMM....

On Product Marketing Life this week we’re joined by Loopio’s Director of Product Marketing, Alison Grenkie. Alison discusses how she got into the PMM role, her career to date, making the jump to Director-level, the power of networking, and more....

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

Jennifer Bunting, Head of Product Marketing at LinkedIn, shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future and heaps more....

We’ve added yet another PMM course to the growing list of programs: Product Marketing Certified: Leadership. Here, we outline what it is, and how it differs from Product Marketing Core....

Last week, we were joined by the likes of IBM, UberEats, and Peloton for the 2021 Product Marketing Festival. Plus, with PMM insights from the Slack community, it’s been a week for the history books....

This week on Insider, we're joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what PMMa can do to improve internal communication, and much more....

Life as a product marketer can be rewarding, but if you’re gonna rub shoulders with the top dogs in the industry, you need to master two fundamental product marketing skills: customer retention and cross-sell techniques....