Members-only Templates & Frameworks Porter's 5 forces template Download your free Porter's 5 Forces template and get a head start on your competitive analysis....
Members-only Careers 30, 60, 90 day plan template The 30-60-90 day plan template is a thorough strategic plan specially designed to help new hires integrate into their positions effectively....
Members-only Competitive Intelligence Competitive intelligence training exercise A practical role-play session designed to improve team members' ability to handle competitive conversations....
Members-only Customer Marketing Customer Advisory Board (CAB) strategy one-pager A framework to help companies establish, manage, and measure the success of their CAB initiatives....
Members-only Product Launch Beta test recruitment email template Everything you need to successfully invite select individuals to participate in a beta testing phase for a new product or tool....
Members-only Product Launch Product documentation framework Create clearer, more concise product documentation, including user guides, process documentation, system documentation, and more....
Members-only Pricing Pricing strategies framework PMA's pricing strategies framework is a comprehensive guide to help you determine how to set prices for your products or services....
Members-only Sales Enablement Sales battlecard template Create a concise, actionable summary of your product, the market landscape, existing customers, and your competitors....
Members-only Customer Marketing Customer Advisory Board email invitation template A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....
Members-only Positioning & messaging Brand positioning strategy framework Our brand positioning strategy framework is a vital tool we've developed to help define how your brand or product is perceived in the market....
Members-only Pricing How to price a product: your complete guide Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....
Members-only Product Launch Product roadmap template A visual guide that communicates the planned development stages and key milestones of a product to stakeholders....
Members-only Positioning & messaging Product positioning template A structured approach for developing a clear and compelling value proposition, ensuring your product stands out in the market....
Members-only Product Marketing Strategy Buyer journey (stages and tactics) template The stages of the buyer's journey, from initial awareness to post-purchase relationship management....
Members-only Personas B2C persona questions template Discover the right questions to ask when creating a B2C buyer persona....