Members-only Personas B2C buyer persona template A B2C buyer persona template is a useful, and easy-to-use, tool designed to help marketers understand the key characteristics, goals, and challenges of their target customers....
Members-only Positioning & messaging Competitive positioning template This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....
Members-only Product Marketing Strategy KANO model framework (template) The KANO model is a prioritization framework that helps you rank initiatives on a product roadmap based on their potential to satisfy users....
Members-only Product Launch Product sheet template Create a concise, compelling overview of your product's features, benefits, and unique selling points....
Members-only Product Marketing Strategy Business case template A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative....
Members-only Positioning & messaging Value proposition framework (template) Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....
Members-only AI Half of PMMs say AI has raised expectations of product marketers Our 2023 State of Product Marketing Report found that PMMs are feeling the heat in the ChatGPT era. But is AI really making life harder for product marketers?...
Members-only Sales Enablement Account research template Simplify the process of researching new accounts....
Members-only Competitive Intelligence Core competency analysis framework Identify, develop, and leverage your core competencies to gain a competitive advantage....
Members-only Product Marketing Strategy Product marketing strategy presentation checklist A wireframe of everything you need to include in a product marketing strategy presentation to stakeholders....
Members-only Sales Enablement Sales script template A structured outline that guides reps through the key stages of a sales call....
Members-only Pricing Price increase email templates Multiple templates to help you communicate a change or increase in your pricing....
Members-only Competitive Intelligence Competitive benchmarking framework and template Competitive benchmarking is a method used by companies to compare their performance, strategies, and processes against industry leaders or top competitors. The goal...
Members-only Templates & Frameworks Porter's 5 forces template Download your free Porter's 5 Forces template and get a head start on your competitive analysis....
Members-only Careers 30, 60, 90 day plan template The 30-60-90 day plan template is a thorough strategic plan specially designed to help new hires integrate into their positions effectively....