Members-only Go-to-Market Go-to-market template Our GTM template is a planning tool we've developed to guide businesses through the process of bringing a new product or service to market....
Members-only Go-to-Market Marketing campaign planning template This template helps marketing teams organize and manage every aspect of a campaign, from initial concept to final analysis....
Members-only Personas Jobs-to-be-done (JTBD) template A jobs-to-be-done (JTBD) template is a strategic framework you can use to get to the root of why people purchase your product....
Members-only Careers Product marketing salaries: revealed [Video] Get the report 👇 2023/24 Product Marketing Salary Survey: Global resultsThis report delivers targeted insights on how factors like education levels, technical skills,...
Members-only Metrics & OKRs AARRR (pirate metrics) framework template Unlock your product's growth and optimize your customer journey with our downloadable AARRR template...
Members-only Pricing Top 5 pricing strategies for success [Video] In this video, we outline the top 5 pricing strategies for marketing success. Watch and discover which one is right for your product....
Members-only Competitive Intelligence Competitor SWOT analysis template Understand your competitive landscape, identify areas for improvement, and uncover potential opportunities and threats....
Members-only Competitive Intelligence Competitive battlecard template A competitive battlecard is a concise, strategic tool that provides sales and customer success teams with essential information about your competitors....
Members-only Positioning & messaging Product messaging framework (template) Our messaging template helps product marketers create clear, consistent, and compelling messages for their products or services....
Members-only Personas B2C buyer persona template A B2C buyer persona template is a useful, and easy-to-use, tool designed to help marketers understand the key characteristics, goals, and challenges of their target customers....
Members-only Positioning & messaging Competitive positioning template This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....
Members-only Product Marketing Strategy KANO model framework (template) The KANO model is a prioritization framework that helps you rank initiatives on a product roadmap based on their potential to satisfy users....
Members-only Product Launch Product sheet template Create a concise, compelling overview of your product's features, benefits, and unique selling points....
Members-only Product Marketing Strategy Business case template A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative....
Members-only Positioning & messaging Value proposition framework (template) Our value proposition framework is a template we've created that's designed to help marketers define the unique value of a product or service....
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