James Shaw - Product Marketing Alliance

James Shaw

Content Marketing Manager at Product Marketing Alliance.

Post

HEART framework for UX

HEART framework for UX

What are OKRs in marketing? And why are they important?

What are OKRs in marketing? And why are they important?

Storytelling marketing framework (with example)

Positioning & messaging

Storytelling marketing framework (with example)

Customer segmentation template

Customer segmentation template

McKinsey 7S Model Framework

Product Marketing Strategy

McKinsey 7S Model Framework

Market sizing template

Customer & Market Research

Market sizing template

Product launch framework slide deck

Product launch framework slide deck

Pricing and Willingness to Pay interview questions

Pricing and Willingness to Pay interview questions

What is positioning? Market, product, and brand positioning explained

Customer journey map framework

Customer Marketing

Customer journey map framework

How to price a product [Video]

How to price a product [Video]

Value proposition template (and example)

Positioning & messaging

Value proposition template (and example)

B2B persona questions template

B2B persona questions template

Competitor comparison chart (template)

Competitive Intelligence

Competitor comparison chart (template)

Product launch checklist

Product launch checklist

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.