Members-only Membership content How to get buy-in from key stakeholders by bringing personas to life As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....
Members-only Customer & Market Research How to make NPS an essential experience metric in B2B Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....
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