Harvey Lee - Product Marketing Alliance

Harvey Lee

With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky and Seiko Epson, I help businesses of all sizes find the true value of their product or service.

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Positioning vs narrative design:
Let’s get ready to rumble!

Positioning & messaging

Positioning vs narrative design: Let’s get ready to rumble!

Unleashing your potential in product marketing: An insider’s perspective

Unleashing your potential in product marketing: An insider’s perspective

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu?

Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu?

The job seekers' mini-guide everyone needs to read

The job seekers' mini-guide everyone needs to read

Fender and Wrangler - A marriage made in rock and roll heaven?

Fender and Wrangler - A marriage made in rock and roll heaven?

Brand marketing

What is brand purpose in marketing?

Is Ryanair’s ‘Jab and Go’ advert a ‘Jab or No’ for consumer orientation?

Is Ryanair’s ‘Jab and Go’ advert a ‘Jab or No’ for consumer orientation?

What The PMA’s State of Product Marketing 2020 Report means for you

What The PMA’s State of Product Marketing 2020 Report means for you

How to ace a job interview

How to ace a job interview

Measuring your impact in the workplace

Measuring your impact in the workplace

How to find a job in the Covid-19 era: everything’s changed but nothing has changed

How to find a job in the Covid-19 era: everything’s changed but nothing has changed

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.