Harvey Lee

With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky and Seiko Epson, I help businesses of all sizes find the true value of their product or service.

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Positioning & messaging

Positioning vs narrative design: Let’s get ready to rumble!

Articles

Unleashing your potential in product marketing: An insider’s perspective

Articles

Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)

Demonstrating value - are your features a royale with cheese? Or are we eating from the 99c menu?

The job seekers' mini-guide everyone needs to read

Fender and Wrangler - A marriage made in rock and roll heaven?

Brand marketing

What is brand purpose in marketing?

Is Ryanair’s ‘Jab and Go’ advert a ‘Jab or No’ for consumer orientation?

What The PMA’s State of Product Marketing 2020 Report means for you

How to ace a job interview

Measuring your impact in the workplace

How to find a job in the Covid-19 era: everything’s changed but nothing has changed