Erkki Muuga

With a background in software product management, Erkki is the founder of influno.com, a SaaS software review site that helps entrepreneurs, marketers, and sales managers.

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Product Marketing Strategy

Value marketing: How to resonate with your customers' values

Competitive Intelligence

Competitive differentiation: How to stand out from the competition

Positioning & messaging

Message mapping: Key benefits and how to do it right

Customer Marketing

Customer ratings & reviews: 7 Strategies to maximize your business's influence

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.