Eric Lessard - Product Marketing Alliance

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Eric Lessard

Eric is a Senior Director of Product Marketing at Salesforce. He specializes in building value-oriented messaging, differentiated positioning, and driving go-to-market strategy across global teams.

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Metrics and reporting: A PMM’s best friend

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Metrics and reporting: A PMM’s best friend

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.