Members-only Competitive Intelligence 5 steps for effectively leveraging competitive intelligence To ensure the fruits of your research make a substantial impact on your business, make sure you dedicate as much energy to analysis and action as you do research. There are 5 steps you can implement to effectively leverage competitive intelligence in your organization....
Members-only Competitive Intelligence The 2021 guide to competitive intelligence In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. This 49 page guide covers key business areas, tools and tips for building and actioning your CI program....
Members-only Competitive Intelligence 6 steps to a successful competitive intelligence process Competitive intelligence is a cornerstone of any great product marketing strategy, but what are the secrets to success? Here's Crayon to guide you....
Members-only Webinars Turning competitive intelligence into action [OnDemand] Jake Godgart, Sr. Product Marketing Manager at Rapid 7 will discuss how you can gather and leverage intelligence to drive action across your org from sales, marketing, product, and all the way to C-suite....
Members-only Webinars Competitive strategy: AMA with Dropbox & ZoomInfo [OnDemand] Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA....
Members-only 5 ways to compete like you mean it [webinar] Understanding your industry environment is crucial for long-term success. Erik Mansur, VP of Product Marketing at Crayon, will delve into the five best practices for monitoring your competitive landscape that can enable you to better plan and innovate more effectively....