Charley Gale

Charley is the Content Lead at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Podcasts

The power of asking ‘why?’ A case study for market research

Case studies

“The PMM Scholar Program has been a transformative experience.” Case study with Johnathan Butler

Podcasts

Fighting friendly with Andy McCotter-Bicknell Head of Competitive Intel at Apollo.io

Reports

State of the Interactive Product Demo 2024 Report

“The PMM Scholar program is as technical as it is fun.” PMM Scholar Program with Sandra Wahiga

Podcasts

Lessons in alignment and the power of collaboration with Amit Alagh

Positioning & messaging

Effortless product messaging: Easy guide [Video]

Podcasts

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Positioning & messaging

Top 5 reasons why Messaging Certified should be on your product marketing to-do list

Articles

What is a brand persona? Examples inside

Product Marketing Strategy

How to use personalization tactics in your product marketing strategy

Pricing

Analyzing pricing strategies for in-app purchases, with Mark Assini

Podcasts

From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

Articles

Top product marketing events of 2024 that you must attend

“The program’s diverse cohort fostered meaningful connections” - PMM Scholar Program with Pratham Sharma