Anna Pomerantseva

My passion is marketing and my goal is growth. Experienced consultant, brand manager and product marketer. Currently unlocking products' maximum potential as the go-to-market lead at Optoro.

Washington, DC

Going-to-market in a crisis: 5 keys to a successful launch

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Going-to-market in a crisis: 5 keys to a successful launch

Like many other companies, we have contemplated the launch of our new product in the wake of COVID-19. As a service provider to retailers and brands, we have seen firsthand the devastating consequences of the pandemic on our industry....

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.