Andrew Peterson

Founder of Clozd, a company providing services and technology for win-loss analysis, enabling B2B solution providers to improve win rates, enhance products, and strengthen their competitive advantage.

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8 tips for effective win-loss analysis

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering....

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