Alvaro De La Rocha

Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance

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I'm a marketer with 15+ years experience, working in a breadth of areas such as digital marketing and media, technology, agency experience, media and entertainment, creative development and execution.

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Metrics & OKRs

Improving conversion (and LTV) by adding steps to checkout

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.