Associate Product Marketing Manager job descriptions

If you want to attract the right talent, getting your job description right is essential. Here are three killer examples for you to take away and modify.

Example #1

[Company name] is looking for an energetic Associate Product Marketing Manager to advance our goal of bringing great [X] solutions to market and help tell the [product name] story everywhere.

Our environment is fast-paced and exciting. We’re creating new solutions, enhancing our existing solutions and incorporating greater degrees of data and customer feedback into product development, while growing the business. As part of our Product Marketing team, the Associate Product Marketing Manager will focus on how we communicate [product name]’s value to the market at large, defining new ways to reach and engage target audiences.

The Associate Product Marketing Manager will gain a detailed working knowledge of how users interact with our solutions and perform primary research in our target markets to deepen overall fact base. The Associate Product Marketing Manager will look to product and/or portfolio managers to gain knowledge on industry dynamics and business practice trends to form a well-rounded knowledge base from which to communicate product value. The Associate Product Marketing Manager will also learn to be ultimately responsible for product messaging and positioning, maximized both by working closely with customers, stakeholders, engineers, and design experts.

In this role you will be the voice of the customer working closely with your counterparts in product management while supporting a wide variety of creative activities that drive awareness, understanding, and growth across internal and external audiences.

What you get to do:

  • Work with global product marketing team to support and execute creative, cohesive, and integrated marketing programs.
  • Work collaboratively with product management leaders to develop key product stories for [product name].
  • Assist the marketing team to identify, prioritize and create marketing assets including: web pages, data sheets, presentations, videos, customer giveaways, and other assets.
  • Create new high-quality content such as demos, webinars, videos, blogs and slides. We value presentation skills alongside story telling.
  • Collaborate with campaigns and distribution teams to support sales enablement, demand generation spanning events, campaigns, social media programs, references and case studies, and press and analyst relations.
  • Perform primary market research, interviewing customers and prospects, continuing to uncover and communicate new challenges and trends in the market.

Skills & requirements

  • BA/BS in Marketing or a related field preferred.
  • 1-2 years of marketing or communications experience with a focus on writing.
  • [Insert your industry] experience desirable.
  • Prior experience with cloud software solutions desirable.
  • Passion for understanding customers, their problems and experiences.
  • Exceptional written and oral communication skills.
  • Proven ability to build relationships with other teams and across all levels.
  • Self-motivated, creative and analytical.
  • Highly organized, responsive and accountable.
  • Strong project management skills with exceptional attention to detail.

Example #2

The Associate Product Marketing Manager will be an individual contributor role responsible for supporting product category success by creating messaging, positioning, and a cross-channel campaign vision for all go-to-market projects for key product launches.

This role will report to the Head of Product Marketing, with the objective of driving profitable revenue growth for some of our key product lines. To achieve this, you will work closely with internal cross-functional teams, including your Product Marketing peers, Channel Marketing, Site Merchandising, EXD, Manufacturing Operations, Creative, Product Design and Customer Service.

Responsibilities

  • Lead planning & execution of GTM campaigns, new product launches, and continuous improvement projects for existing products.
  • Recommend pricing & merchandising optimisations to grow CR and AOV.
  • Recommend cost optimization opportunities to improve product margin.
  • Competitive assessment & reporting.
  • Analysis & reporting of business results.
  • Provide relevant, customer behavior insights and recommendations to drive assigned category growth.
  • Continuous optimization of product lines for profitable revenue growth.
  • Partner with Product Design and other cross-functional teams to generate innovation opportunity recommendations, based on clear understanding of the brand and business key pillars/objectives.

About you

  • Experience in category/brand management, product marketing or pricing.
  • You thrive at the intersection of creating strategy and helping cross-functional teams put it into action.
  • You’re commercial - you understand the trade-offs between optimizing revenue, reducing cost for your products, and you’re able to play with multiple levers (price, promotion, positioning, placement) to achieve your goals.
  • A passion & aptitude for data analysis and critical thinking.
  • A willingness to roll up your sleeves and dig deep to get things done.
  • Operational discipline: Uber-efficient and organized.
  • Experience working with tech and manufacturing teams to bring products to market.
  • Market segmentation and competitor research experience.
  • Keep calm under pressure and able to juggle multiple projects with tight deadlines and shifting business demands.
  • A strong collaborator with stellar communication skills (oral, written, and listening)
  • A “go get ‘em” attitude where no task is too big or too small

Nice to haves

  • Experience in e-commerce industry.
  • International experience.
  • B2B sales enablement experience.

Example #3

At [company name], we're disruptive risk-takers don't have a traditional way of doing things and will do whatever it takes to build a product that improves customer experiences. We’re revolutionising the industry of [insert your industry]. If you're a self-starter and hungry to learn, apply now and enjoy the ride.

We’re looking for a Associate Product Marketing Manager who understands the B2B market for enterprise cloud software. In this role, you will manage and orchestrate product launches; adapt product messaging to local markets, making them compelling and succinct. You will work in a cross-functional marketing team to develop programs that drive demand and evangelize [company name] products and services to partners, prospects and customers.

Responsibilities

  • Product positioning and messaging in different markets, working closely with other product marketing and industry marketing managers.
  • Continuous learning on our products and services and discovering market opportunities.
  • Keep updated on customer experience technology innovations and share findings.
  • Participate in the go-to-market strategy, collaborating across the marketing organization and the [company name] community at large.
  • Be a product marketing expert for the [region] marketing team to support campaigns, content building, events and programs.
  • Collaborate closely with the campaigns teams to develop the promotional strategies
  • Create and produce content in close partnership with other teams such as, Press Relations, Content and Social Marketing teams to ensure ongoing relevance in different markets.
  • Communicate effectively and often to align key stakeholders
  • Be involved in strategic partnerships, including co-marketing with partners like X, Y and Z.
  • Research various news sources to always be up-to-date on industry and customer experience trends.

Requirements

  • Strong English speaking and writing skills, both business and creative writing
  • Excellent communicator. Written and verbal communication skills with all parties
  • Good understanding of Cloud and SaaS technologies, with a strong interest in Customer Experience technology
  • Understands an international business audience and different personas
  • Comfortable presenting internally and externally
  • Understanding of marketing tactics - events, digital marketing, webinars and content
  • Superior project timeline development and management skills
  • Managing multiple complex projects simultaneously
  • High levels of energy and enthusiasm
  • Hard working and proactive
  • Thrives in a challenging and fast-paced environment
  • Resilient and maintains a positive attitude at all times
  • Good research skills and keen learner
  • Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel)
  • +2 years of experience in a fast-paced dynamic international work environment at a technology company
  • Have a BA or BS degree
  • Fluent English speaker and writer, proficiency in other European languages - French, German, Spanish, Italian would be an advantage