Product Marketing Alliance (Page 27)

Members-only

Pressure-testing your product stories: A 7-step framework

In a sea of content, make your product story stand out. Ada Story introduces a seven-step framework for pressure-testing your product stories, ensuring they resonate with your audience....

Members-only

Personas

A practical guide to building and using buyer personas [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 When can personas fail?But it’s not always necessarily plain...

How product marketers can get more from social media data

Members-only

Metrics & OKRs

How product marketers can get more from social media data

Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best....

State of the Interactive Product Demo 2024 Report

Members-only

Reports

State of the Interactive Product Demo 2024 Report

Download this report to learn how to elevate your interactive product demo strategies and captivate your audience like never before....

Members-only

“The PMM Scholar program is as technical as it is fun.” PMM Scholar Program with Sandra Wahiga

Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Sandra Wahiga....

Validating customer needs in a world of “shiny objects”

Members-only

Customer Marketing

Validating customer needs in a world of “shiny objects”

Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...

How to deliver differentiated value when you’re not there

Members-only

Positioning & messaging

How to deliver differentiated value when you’re not there

Discover strategic techniques to stand out and provide exceptional value to customers, even when you're not in a customer-facing role....

Members-only

Customer Marketing

5 key customer obsession strategies

Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....

PMMC: Teams helped us deliver a consistent service across our organization Infobip

Members-only

Certifications

PMMC: Teams helped us deliver a consistent service across our organization Infobip

Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification....

Members-only

Membership content

Positioning: Art or science?

Julien Sauvage, VP of Brand, Content, and Product Marketing at Clari, demystifies positioning with his compelling seven-part framework. Discover whether art or science wins in shaping product narratives. Essential reading for forward-thinking PMMs....

Lessons in alignment and the
power of collaboration with Amit Alagh

Members-only

Podcasts

Lessons in alignment and the power of collaboration with Amit Alagh

Join Nitin Kartik and Amit Alagh as they share insights on the importance of collaboration between product management and product marketing....

How to elevate your GTM strategy with empathy [VIDEO]

Members-only

Go-to-Market

How to elevate your GTM strategy with empathy [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 6 tried-and-tested strategies to foster high PMM performanceUnlock the power of...

Members-only

Startup

Achieving product market fit for startups: From 20 product marketing experts

In this article, we'll explore the concept of product market fit, and provide practical strategies for optimizing your product to achieve the same level of success....