Members-only Competitive Intelligence 4 steps for building a strategic competitive intelligence program Join Director of Product Marketing Maureen West as she outlines how to establish a competitive intelligence program that will empower your business to make better, more informed strategic decisions....
Members-only Podcasts “Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM Tune in to hear about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men....
Members-only Customer & Market Research Turning conversations into insights with social listening Tap into online conversations and uncover consumer insights through social listening. Learn strategies for effective social media monitoring....
Members-only Customer Marketing What is a customer advisory board (CAB)? [Video] Ever heard of customer advisory boards but aren't quite sure what they are? This video will explain everything you need to know about CABs....
Members-only Competitive Intelligence What is competitive intelligence? [Video] Curious about competitive intelligence and want to learn more? We break down everything you need to know about this critical business practice....
Members-only Case studies “It was such a profound learning moment for me.” PMM Scholar Program with Emmanuel Nwosu Join Emmanuel Nwosu as he shares his experience enrolling in the PMM Scholar Program and how it has helped him in his career....
Members-only Product Marketing Strategy General marketing board reporting template Your all-in-one framework for smarter marketing decisions and impactful reporting....
Members-only Podcasts The power of asking ‘why?’ A case study for market research Tune in as Andrea Saez outlines the importance of thorough market research in product development....
Members-only Product Marketing Strategy Product marketing in the age of social media Step into the future of product marketing. Learn how to harness the power of influencers, engage in the attention economy, and craft strategies that resonate with today’s audiences....
Members-only win/loss Win/loss interview questions (template) Our win/loss interview questions template gives you all the prompts you need to understand why a sales opportunity resulted in a win or loss....
Members-only Case studies “The PMM Scholar Program has been a transformative experience.” Case study with Johnathan Butler Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Johnathan Butler....
Members-only Product Marketing Strategy Product marketing vs. channel marketing What's the difference? Unraveling product marketing vs. channel marketing: Explore the meanings and 4 key differences between these marketing disciplines....
Members-only Customer Retention Customer churn reduction strategy template A strategic guide designed to help you retain customers by lowering churn rates...
Members-only Podcasts Fighting friendly with Andy McCotter-Bicknell Head of Competitive Intel at Apollo.io Join Collin Mayjack and Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo as they delve into the world of competitive analysis....
Members-only storytelling Pressure-testing your product stories: A 7-step framework In a sea of content, make your product story stand out. Ada Story introduces a seven-step framework for pressure-testing your product stories, ensuring they resonate with your audience....