Members-only Pricing How to communicate your AI pricing model Dive into AI pricing with Ismail Madni. Explore customer-centric strategies and real-world examples from Intercom and GitHub. Learn to craft pricing models and narratives that showcase your product’s value – a win-win for companies and customers alike....
Members-only Pricing How a product marketer gets a seat at the pricing table [Video] Watch Alex Kirstetter's deep dive into pricing from the 2019 Product Marketing Summit, New York....
Members-only Video marketing 3 proven strategies to boost your video retention rates Struggling to make product videos that sell? Discover 3 unfailing strategies to captivate viewers and skyrocket conversions....
Members-only Product-Led What is a PMM’s role in a pure PLG company? Unveil the crucial role of product marketing managers in pure product-led growth companies, driving adoption, engagement, and expansion....
Members-only Product Launch Launch review framework Your blueprint for analyzing launches, uncovering insights, and improving future strategies....
Members-only win/loss How to set up a win-loss program that drives actionable insights [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 8 tips for effective win loss analysisWin-loss analysis is the practice...
Members-only B2B What should a B2B post-sale journey look like? Join Jess, a Senior Customer Marketer at Gong as she explores the critical role of the post-sale journey in B2B success. Unlock proven frameworks that enhance customer experience and foster business growth....
Members-only Careers How Iryna Wagner got her product marketing job at WhatsApp In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech....
Members-only B2C Winning the online shopper: The power of compelling product pages Dive in to the challenges of competing in a digital-first environment, how to create product pages and content, and leverage tech to win at scale in digital retail....
Members-only Consumer Psychology What influences consumer behavior? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What influences customer behavior?Several factors influence consumer behavior, including psychological,...
Members-only Certifications Top product marketing courses, certificates, and training From CABs, personas, to customer segmentation, there are a whole bunch of tricks you need to master to stand out in the increasingly competitive PMM crowd and fulfill your potential. We’ve done the research and compiled a list of the best product marketing courses to help you master the essentials....
Members-only Positioning & messaging Brand messaging Essential components and best practices Craft compelling brand messaging that resonates. Discover the proven best practices to captivate your audience and build a strong brand identity....
Members-only Metrics & OKRs 5 ways product marketers can break data silos How can product marketers help their teams overcome data silos? Read on for five tips to truly optimize your promotional strategies and drive sales....
Members-only Pricing Your guide to pricing models Find the perfect pricing strategy to maximize revenue and win over your customers....
Members-only Competitive Intelligence 4 steps for building a strategic competitive intelligence program Join Director of Product Marketing Maureen West as she outlines how to establish a competitive intelligence program that will empower your business to make better, more informed strategic decisions....