Members-only Customer Marketing PMM charters and proof customers actually believe with Mark Huber and Alex Eaton from User Evidence Dive into what leaders look for when hiring PMMs, building PMM charters, and creating proof that customers actually believe....
Members-only Leadership State of Product Marketing Leadership 2024 survey Take the survey now and unlock a lifetime of value for your career and your team. The future of product marketing leadership starts here. Are you ready to lead the charge?...
Members-only Product-Led How to drive growth through a product-led referral program This guide reveals proven strategies to create a product-led referral program that incentivizes customers to share your product, driving sustainable user acquisition and revenue gains....
Members-only Product Marketing Strategy New user email template collection A user email template collection with four proven templates you can work from to welcome new users....
Members-only Case studies “PMMC could reach anyone with any kind of learning style.” Case study with Conor Pfeifer We sat down with Conor Pfeifer to discuss how enrolling in Product Marketing Certified: Core has accelerated his professional journey....
Members-only Customer & Market Research The power of micro-moments in product marketing Discover how micro-moments can transform marketing by offering new ways to connect with your audience in instant and meaningful ways....
Members-only Product Launch New product project planner Simplify your product launches with a planner that keeps every phase under control....
Members-only Positioning & messaging How to sell (not just write) great product positioning Struggling to sell your product positioning? Dave Prager, VP of Marketing at Stampli, is here to help. Explore techniques for aligning executives, leveraging persuasion techniques, and ensuring your positioning is championed by key decision-makers....
Members-only Customer & Market Research How to compete in a hyperactive market with Reggie Waterman In this episode of Product Marketing Maestros, host Nitin Kartik interviews Reggie Waterman, a Product Marketing Alliance Ambassador and founder of Easy Apply. Reggie shares his experience tackling the challenge of staying competitive in a hyperactive marketplace....
Members-only Case studies “The investment in Pro+ is well worth it for the growth and development opportunities it offers.” Case study with Marta Ballester Zuriaga Discover how our Pro+ membership empowers product marketers with advanced tools and resources to drive successful launches....
Members-only Reports State of Product Marketing 2024 Download the State of Product Marketing Report 2024 and open your eyes to insights that'll help you thrive and survive in product marketing....
Members-only Positioning & messaging 5 tips to optimize your website for product visibility and lead generation Finding it tough to convert your website traffic into potential customers? Read on for five tips on driving lead generation for your business....
Members-only Case studies “Without Product Marketing Certified: Core, I wouldn’t know what I really like doing.” Case study with Samantha Caviness See how enrolling in Product Marketing Certified: Core paid off for a senior product marketing manager achieving new heights in her career....
Members-only Product Market Fit The role of product marketers in achieving product-market fit Delve into various perspectives from industry experts on whether PMMs should be more involved in the journey to product-market fit and the value they can bring....
Members-only Customer & Market Research What product marketers need to know about running multi-country user surveys Are you a product marketer considering running multi-country surveys? Here are the 5 most important tips to think about....