Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Customer & Market Research 6 ways contact centers can assist with market research Discover how contact centers revolutionize your market research for a competitive edge through unparalleled customer understanding....
Members-only Pricing Pricing strategies framework Nail your pricing strategy with this customizable template....
Members-only Metrics & OKRs OKRs slide deck template Align teams and communicate OKRs effectively with this ready-to-use slide deck....
Members-only Product Demos Product demo checklist template The key steps and considerations required to execute an effective product demonstration....
Members-only Product Marketing Strategy Customer acquisition strategy template A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....
Members-only Leadership The road to the C-suite: Five career paths, one journey Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...
Members-only Careers Navigating career challenges in product marketing with Jeff Rezabek Join us in this episode of Product Marketing Maestros as Jeff Rezabeck shares his journey of career resilience, innovative strategies, and valuable advice for product marketers....
Members-only Product Marketing Strategy Top 5 takeaways from McKinsey’s report on the importance of PMMs Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....
Members-only Team Unlocking sales productivity: Proven ways marketing can support sales Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....
Members-only Metrics & OKRs OKR canvas template Simplify goal-setting, drive alignment, and watch your objectives transform into results....
Members-only Product Marketing Strategy What's a Marketecure? And why do you need one? A Marketecture not only forms the foundation for how your products are packaged, marketed, and sold, they also provide the vision for how your products will evolve....
Members-only B2B How to do account-based marketing (ABM) on a budget Learn tips and tricks on how to successfully implement account-based marketing when on a budget....
Members-only Sales Enablement Objection handling script Turn obstacles into opportunities with structured responses to the most common pushbacks....
Members-only Product Marketing Strategy How to master international product marketing Discover how to excel in international product marketing with Becky Park’s tried-and-tested advice. This article covers essential tips on cultural context, pricing strategies, and building global relationships to help your business thrive globally....