The impact of location on product marketing salaries

Devon O'Rourke shares his thoughts on how to measure product marketing success - and ensure that the function is viewed as a revenue driver....

Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....

Discover how contact centers revolutionize your market research for a competitive edge through unparalleled customer understanding....

Nail your pricing strategy with this customizable template....

Align teams and communicate OKRs effectively with this ready-to-use slide deck....

A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....

The key steps and considerations required to execute an effective product demonstration....

Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...

Join us in this episode of Product Marketing Maestros as Jeff Rezabeck shares his journey of career resilience, innovative strategies, and valuable advice for product marketers....

Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....

Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....

Simplify goal-setting, drive alignment, and watch your objectives transform into results....

A Marketecture not only forms the foundation for how your products are packaged, marketed, and sold, they also provide the vision for how your products will evolve....

Learn tips and tricks on how to successfully implement account-based marketing when on a budget....

Turn obstacles into opportunities with structured responses to the most common pushbacks....