How often do you hear about marketing being treated as a cost center rather than a powerful revenue driver?

We're guessing a lot. To smash this line of thinking, PMMs need to align their efforts with the broader business goals. But how do you get there? To find out Nitin Kartik spoke to Michele Nieberding, Director of Product Marketing at MetaRouter. Watch the full episode here.

Michele shares her experiences and strategies using the ABC framework: Antecedents (challenges faced), Behaviors (actions taken), and Conclusions (outcomes achieved). Her insights are particularly valuable for product marketers navigating different organizational structures and trying to align their efforts with broader business goals.

Key takeaways

✅ Defining product marketing’s role

✅ Challenges of MQL-focused strategies:

✅ Importance of cross-team collaboration

✅ Choosing the right KPIs

✅ Aligning with business goals

About Michele

Michele is a respected figure in the product marketing community, known for her mentorship, deep expertise in data-driven strategies, and passion for go-to-market planning.

For those interested in learning more from Michelle, she’s available on LinkedIn, where she’s always ready to discuss data, strategy, and more.

Don't miss this episode of Product Marketing Maestros—it’s packed with practical advice and real-world insights for anyone looking to refine their product marketing approach.

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.