About

Award-winning institution for award-winning product marketers

Our Stats

47k+

Slack members

15k+

course alumni

50k+

members

70k+

event attendees

Unmatched learning & networking with the world's biggest PMM community

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe and providing exceptional and accessible learning and networking opportunities.

And it did just that.

Through our community, content, certifications, summits, meetups, memberships, and more, since our inception, we’ve continued to elevate the role of product marketing and ensure current and aspiring product marketers have access to cutting-edge resources.

What drives us, is helping you to be the best PMM you can be.

Our mission

To elevate the role of product marketing.

We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

Our goal

To enable every product marketer to achieve excellence - whatever that means to them.

Our ethos.

Community-led.

No matter what we do, our community is always at the heart of every decision we make.

Quality first.

Whether it’s a certification, article, or event, providing only gold-standard content is something we’ll never compromise on.

Kindness guaranteed.

Our company cultures and values bleed into every interaction every community member experiences.

What we do

01	Community	Connect with product marketers from every corner of the globe in our insanely active and supportive Slack community. Ask questions. Give answers. Share ideas. Form connections. Wanna connect with your fellow PMMs in-person? We’ve got local meetups communities for that too.
02	Membership	Accelerate your product marketing career by developing your knowledge in every aspect of PMM with ideas and resources you can apply to everyday projects. Fulfill all your L&D needs with certifications, real-world case studies, tried & tested templates, and more.
03	Certifications	Community-led education designed to fast-track your product marketing career. We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our certifications are based on real-life experiences, practical implementation, and actionable learnings.
04	Events	From San Francisco to Sydney, Amsterdam to Atlanta, our global summit series is the #1 opportunity to stay up-to-date on the latest PMM trends, grow your network, and advance in your career. Fancy something from the comfort of your couch? We’ve got a full roster of virtual festivals, meetups, and live streams running throughout the year, too.
05	Content	Whether you want to tune into a podcast on your way to work or get stuck into a stat-backed industry report, our content offering is vast to say the least. Blogs, podcasts, playbooks, videos, reports, case studies, interviews, and more - you name it, we’ve got it.
06	Careers	Product marketing is the place to be. Whether you’re searching for your dream role, trying to attract top talent, or just want to get stuck into some recruitment resources, our content hub and job board’s got you covered.
07	Awards	Because who doesn’t want/need a bit of recognition from time–to–time? Our annual awards give credit where credit’s due and puts the power to the community when it comes to nominating the MVPs of the industry.

Brands inside our community.

From start-ups to enterprise orgs, B2C to B2C, retail to software, PMMs and brands from all walks of life are using, contributing to, and growing our product marketing community.

Meet the people behind PMA

We also define our success by our people, and our people have enabled us to achieve some incredible feats since we came onto the scenes. Meet some of the superheroes behind the PMA machine…

Get involved

Whether you’re a PMM wanting a platform to share your expertise or a brand wanting to promote your solution, we’ve got plenty of ways you can get involved.

Partner with us Create & contribute

The Alliance:meet the brands

Product Market Alliance just one of our 15+ thriving professional communities, all with one mission in mind: to redefine the way companies access education and scale.

We’re already supporting exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce, and IBM, with their team’s growth goals - and you could be next.

Visit The Alliance