Top 5 reasons your win-loss programs fail [VIDEO]

If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals.

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.

In this article, we take a look at the five things you need to do when choosing the right win/loss analysis service for your company.