Created by:
James Shaw
What is a 30-60-90 day template?
The 30-60-90 day plan template is one of the most popular resources we offer at PMA - and with good reason.
It's a thorough strategic plan specially designed to help new hires (particularly in marketing roles) integrate into their positions effectively over the first three months.
It's a structured approach that divides the onboarding period into three phases: The first 30 days focus on learning and building relationships, the next 30 days on contributing and applying insights, and the final 30 days on driving significant initiatives and making a measurable impact.
Who's the template for?
This isn't just relevant for product marketing managers. It's highly applicable for team leaders and anyone stepping into a role that requires a strong start and immediate contributions.
It's particularly useful for new hires who need to quickly understand their new environment, build rapport with stakeholders, and start delivering results. It also benefits managers by providing a clear and structured plan to ensure the successful integration of new team members.
How to use the 30,60,90 day template
Our 20-page template is straightforward to follow, but if you need some guidance on how to get the most from it, simply follow these instructions below:
Understand the phases:
- First 30 Days: Focus on learning goals. Meet key stakeholders, understand the company’s vision, mission, strategy, and culture. Complete initial product training and begin customer research.
- Next 30 Days (60 Days Total): Begin to contribute by delivering early wins. Continue customer and market research, complete audits, and start implementing feedback. Deliver summaries and start to put together new templates or frameworks.
- Final 30 Days (90 Days Total): Drive larger initiatives and strategic decisions. Establish key performance indicators (KPIs), finalize and launch new projects, and solidify your role as a team leader.
Customize the template
Tailor the goals and tasks to fit your specific role and organization. Use the provided formats and modify them according to your needs. Delete filler text and input your specific tasks, goals, and timelines.
Track progress
Regularly update the template with your progress. Keep track of completed tasks, ongoing projects, and upcoming goals. Use the key success metrics to measure your impact and adjust your strategy as needed.
Engage with stakeholders
Ensure continuous communication with your manager and team. Get feedback, align on priorities, and make necessary adjustments based on the insights you gather.
By following this structured plan, you'll be able to integrate smoothly into your new role, build strong foundations, and start contributing to your team’s success effectively.
Ready to take the next step in your product marketing journey? Download the ultimate 30-60-90 day template now and make your mark from day one!
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