Leverage the 3 Cs to uplevel your customer interviews [Video]

To truly get an accurate sense of your ideal customers, you need to go and talk to them. There’s just no getting around it, as time-consuming and logistically challenging as it may be.

Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.

Missy Martin, former Account Manager and Jason Monahan, Sales Executive at Vancery, show how the platform effectively streamlines research data.