What are personas? [eBook]

Product Marketing

Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness in order to drive it home.

That’s right. We’ve put together a stellar introduction to all things personas in a handy little electronic book so you can create products your prospects are crying out for and help your sales and marketing folks push more deals over the line.

This eBook has all the answers to your burning persona questions, like:  

  • Why are personas important?
  • How many personas do I need?
  • How do I create personas?
  • How do I use personas effectively?
  • Where can personas be used?
  • How do I apply the Jobs-to-be-done formula?

Download your free copy on us 👇😉 and unlock your potential to create the most complete pictures of your personas.


A taste of what to expect:

  • A step by step guide to creating personas
  • A whole host of bite-sized content
  • Actionable tips to enhance your persona practice
  • A takeaway toolkit to implement everything you learn

Hungry for more?

If getting your teeth stuck into this eBook leaves you yearning for more, don’t sweat it, ‘cos things are about to get even better. Our Product Marketing Certification covers 10 more areas of product marketing, from research to optimization. Pass your exams, and you’ll even become Product Marketing Certified.