Week 3: Go-to-Market alignment (continued)

Okay, so we know we covered alignment in week two, but given it's so integral to your Go-to-Market success, and we have so many awesome resources around it, we figured we'd bring it back for week three, too.

In this first presentation, Jason Coari, Go-To-Market Executive & Global Director Product Marketing at Lakeside Software, shares his advice on gaining alignment towards collaborative goals, enabling trust and building a team identity, and impacting change across the org.