Product Launch

A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....

A comprehensive guide that breaks down each stage of the launch process, from defining your audience to post-launch analysis....

Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....

Discover GoDaddy's Ready, Set, Go framework, designed to make your product launches more effective and customer-centric. From ideation to post-launch analysis, learn how to balance business goals with customer needs and maximize your chances of success in the market....

We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....

Learn more Enjoyed this video? Then check out our latest reads on all things GTM👇 What is a Go-to-Market Strategy? | Complete 2024 GTM...

Unleash the power of SEO for product launches with these actionable tips to align marketing strategies with search engine optimization....

This template helps marketing teams organize and manage every aspect of a campaign, from initial concept to final analysis....

Facing budget cuts? Learn how to launch your product with minimal spend. This article covers innovative tools, budget-friendly strategies, and real-world tactics to achieve ambitious growth targets without breaking the bank. Perfect for startups and established companies alike....

Any 90-day runway to launch will feel just a little scary. You have just three months to strategize, align, create, and execute a launch plan that will help you reach your big, hairy, audacious goals....

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers....

A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....

Embark on a journey from beta testing to a triumphant product launch with seasoned product marketing leader Srinath Kotela. Gain invaluable insights on user feedback, market readiness, and more....

Create a concise, compelling overview of your product's features, benefits, and unique selling points....