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Leading product marketing is tough. You're the strategist, the team coach, the sales ally, and the revenue driver. But in this busy landscape, are you really crushing it... or just staying afloat?

The State of Product Marketing Leadership 2024 Report provides the clarity you need. Packed with data-driven insights, it helps you benchmark your role, identify essential skills, and set the right goals for the year ahead.

Download the report now to lead with confidence.

Already a PMA member? Grab your copy (no form-filling required 😉) here.

Unlock the key to strategic leadership

This comprehensive report answers the critical questions that every product marketing leader is asking, like:

  • What does career progression look like for PMM leaders?
  • What are the most sought-after skills for today’s top hires?
  • How are PMM leaders shaping their relationships with analysts?
  • Which goals should be prioritized to drive success in 2024 and beyond?

From effective team management to aligning marketing efforts with revenue goals, this report is filled with insights that will help you thrive in a senior product marketing role.

Essential stats for 2024

  • Product-first cultures are on the rise: Nearly half of companies (47.2%) are now product-first, up from 38.5% in 2023, highlighting a shift in prioritization.
  • Sales enablement is becoming a core focus for product marketing leaders, with a notable jump to 45.3%, compared to 29.2% last year.
  • Proactive planning gives PMM leaders a competitive edge: 49.1% of product marketers are planning their strategies 4-6 months in advance, staying ahead of the curve.
  • Strong leadership fosters team loyalty: A remarkable 83% of product marketing leaders feel consistently valued by their teams.
  • Collaboration is key: 87.2% of product marketers report high satisfaction (7-10 out of 10) in their relationships with key stakeholders, underscoring the importance of cross-functional partnerships.

Why you need this report

The State of Product Marketing Leadership 2024 report dives deep into the trends shaping the industry.

Whether you’re fine-tuning your strategy, looking to elevate your team, or wanting to benchmark your efforts, this report will provide the guidance you need.

Stay on top of:

  • Hiring and career progression: Learn the soft and hard skills that make top talent stand out.
  • Leadership trends: Discover how the best leaders manage relationships with cross-functional teams.
  • Strategy insights: Get practical tips on planning, goal-setting, and measuring impact.

Unlock insights, empower your leadership

Don’t miss out on the opportunity to learn from the best and strengthen your approach to product marketing leadership.

Download the State of Product Marketing Leadership 2024 Report now and position yourself for success in the year ahead. 👇

Grab your copy
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