Product innovation in enterprise companies vs. startups [VIDEO]

A statistic highlighted by recent research shows 80% of CEOs don’t trust the efforts of their marketing team, meaning as product marketers, we’re not getting the recognition we need. Why is this? I’ll share lessons I’ve learned with the aim of helping you become an ROI marketer.

“By driving both product and process innovation through inbound and outbound strategies, you can drive change in your role as a PMM and develop a stronger voice in the roadmap development. Here I’ll explain how I did just that with examples from my career.”

In this article, we’ll explore the concept of product market fit, and provide practical strategies for optimizing your product to achieve the same level of success.