Join the single largest PMM community in the world

Award-winning institution for award-winning product marketers

Accelerate your product marketing career

Tap into a wealth of resources and insights tailored specifically for product marketers just like you. From trend reports and workshops to mentorships and networking, Pro gives you everything you need to master product marketing and accelerate your career.

You’ll gain access to premium content such as advanced learning paths, insider tips, and bonus materials.
Connect and build relationships with high-caliber product marketing professionals. Learn from and influence your peers.
Stand out and gain visibility by being part of an exclusive community.
Gain insider knowledge of trends, strategies, and best practices that give you a competitive edge.
Save money with special discounts while getting tools to grow your career as a product marketing pro.
Keep your career moving forward with access to unique job listings and career opportunities.

Why go Pro?

Wide range of tools

Access an ever-growing bank of accredited certifications, real-world case studies, tried + tested templates, and solution-focused events, to fulfill all your L&D needs.

Fill knowledge gaps

Gain insider knowledge of trends, strategies, and best practices that fill knowledge gaps and give you a competitive edge.

Learn how you want

You have flexibility to learn through whichever method suits you best. Choose your own learning path that fits your schedule and style.

5 star ratings from:

"In a world where the PMM function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded PMM leader."

Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity

“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."

Mathew Sedze
Product Marketing Manager

"I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company."

Bradley Harrad
Product Marketing Expert

What’s included

Get access to world class resources worth $1,440+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketers, you’ll have everything you need to launch your career and tackle everyday challenges with confidence.

Subscribe to Pro Download brochure

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.

Discovery
Personas
Positioning
Go-to-Market
Sales enablement
Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.

See some templates

Get first-hand insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

Industry reports
Comprehensive eBooks
Strategic playbooks

Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.

Become a mentor:

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee:

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1-on-1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

Each track is designed to take around 1 hour and 6-8 weeks to complete.
Each week consists of a blend of videos, guides, and templates.

Get a free preview

Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

Member masterclass
PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.

Discovery
Personas
Positioning
Go-to-Market
Sales enablement
Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.

See some templates

Industry reports
Comprehensive eBooks
Strategic playbooks

Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.

Become a mentor:

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee:

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1-on-1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

Each track is designed to take around 1 hour and 6-8 weeks to complete.
Each week consists of a blend of videos, guides, and templates.

Get a free preview

Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

Member masterclass
PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Get free access to these templates...

Unlock a treasure trove of expertly designed templates and frameworks with our membership plan. Whether you're refining your marketing strategy, optimizing customer journeys, or scaling your product, we've got the tools you need. Don't reinvent the wheel—sign up today and start executing like a pro!

CAB strategy one-pager
PMA Marketing mix framework
Competitive intelligence - Porter’s five forces
Customer feedback questions
Win-loss interview questions
Business case template
Competitor SWOT analysis
Competitive intelligence checklist
Win-loss email invite template
Market sizing template
Go-to-Market
Segment hypothesis worksheet
Segment sentiment audit checklist
Jobs-to-be-done canvas
Product roadmap framework
Pricing strategies framework
Launch checklist
Internal roadmap template
Product launch tiers
GTM template
Content mapping template
Content mapping example
S.M.A.R.T. template
S.M.A.R.T. template example
New product project planner
Pricing increase template
Guide to pricing models
Onboarding
Value proposition template
Data request form template
30-60-90 day template
Customer journey map
PMA churn rate sheet example
Onboarding framework
New hire onboarding checklist
Product marketing career table
What is product marketing?
Personas
B2B segment profile interview questions
B2B persona questions
B2B buyer persona example
B2B buyer persona template
B2B user persona example
B2B user persona template
B2C persona questions
B2C buyer persona example
B2C buyer persona template
Positioning
Positioning statement template
Messaging framework
Positioning template
Storytelling framework [example]
Storytelling framework
Sales enablement
PMA cross-sell template
Converting freemium users to paid users
Battlecard template
Customer case study questions
Sales script template
Sales one-pager [template]
Sales one-pager example
Buyer funnel [stages + tactics]
Sales email templates
Objection handling script
Sales playbook template
Sales enablement maturity model
Sales confidence survey questions
Product demo checklist template

Featured Case Study

“Once you find something that works, there’s not really any reason to keep shopping around.”

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast.

After checking out the various resources available online, he decided to sign up for a PMA Membership.

Read Adam’s journey See all case studies

“PMA is your ticket to a wealth of knowledge”

Kannan Gophal, Consultant

“PMA stands out due to the quantity and quality of its community.”

Cindy Berman, Productboard

“The PMA membership has given me an enormous amount of educational material to do my job well.”

Marianne Hainitz, Accedo.tv

Built and trusted by experts at

Build your network and join your peers

Marcus Andrews
Sr. Director of Product Marketing

Elliott Rayner
Marketing Director

Tamara Grominsky
Founder

Bree Bunzel
Head of Global Customer Marketing

Lauren Culbertson
Co-founder and CEO

Sapphire Reels
Director of Product Marketing,
Enterprise Agility

Start with Pro or get full access with Pro+

Our Pro membership has nearly everything our Pro+ membership does, except full access to our certifications & Summits. If you would like to have the ultimate L&D experience, check out Pro+ membership.

Take me to Pro+

Pro benefits:

$42 /month (billed annually)

Exclusive content
90+ Frameworks & templates
PMM mentorship program
PMM learning paths
Product Marketing toolkits
500+ hours’ presentations
300+ PMM Slide decks
Free PMM Festival Access
Live stream to all Summits
PMM Summits on-demand
40% discount on Summits
10% Discount on Certifications
Members-only Events
Members-only Network

Subscribe to Pro

Pro+ benefits:

$167 /month (billed annually)

Get everything from Pro and more…

PMM Certified: Core (OnDemand, in-person, and live and online)
PMM Certified: Advanced
19+ Masters certifications
PMM Hired
Free in-person Summit ticket annually
Live workshops

Subscribe to Pro+

Compare our plans and features

	Insider Sign up for free	Pro Join Pro	Pro+ Most popular Join Pro+	Exec+ Join Exec+
Learning and development
Fundamentals courses
Product marketing learning paths
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Product Marketing Certified: Leadership
Leadership Accelerator Program
Live workshops
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks	(4 templates)	(100+ templates)	(100+ templates)	(100+ templates)
OnDemand presentations	(20+ hours)	(500+ hours)	(500+ hours)	(500+ hours)
Exclusive articles	(9 articles)	(200+ articles)	(200+ articles)	(200+ articles)
Industry reports

Insider Membership

Virtual and in-person meetups
Live webinars
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (4 templates)
OnDemand presentations (20+ hours)
Exclusive articles (9 articles)

Pro Membership

Fundamentals courses
PMM learning paths
Virtual and in-person meetups
Live webinars
Members-only events
Members-only community
Mentor program
Product Marketing GPT
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro

Pro+ Membership

Everything in Pro included, plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Members-only community
Mentor program
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro+

Exec+ Membership

Everything in Pro plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
PMM Certified: Leadership
Leadership Accelerator Program
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering Leadership workshops
PMM Leaders Summit
Members-only community
Mentor program
Peer councils
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Exec+

What ourmembers say...

Watch Product Marketing Summits OnDemand

Whether you want to catch up on the latest product marketing hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, and more.

Gain insights you can apply directly to your role.
Avoid falling behind on important industry developments.
Efficiently get stakeholders aligned and excited about your products.

Subscribe to Pro

Enjoy member-only events and more...

Learn from the best minds in product marketing anytime, from anywhere. Advance your product marketing expertise with exclusive access to our extensive OnDemand presentation archive.

Download your brochure

Our Pro membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store.

P.S. If you need help convincing your boss, we’ve done the hard part.

Download brochure

Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

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FAQS

Easy. For $499 a year, think of the ROI: gaining access to exclusive content, templates, mentorship, and a supportive product marketing community. Even one strategic idea or process improvement can lead to significant cost savings or revenue gains, easily covering the membership cost.

Still unsure? Don’t sweat it. Our convince the boss template outlines the many benefits of a PMA membership.

Forever. Once you’ve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos and slides are yours to access as much as you want, for as long as you want.

Absolutely. We know the majority of product marketers tend to sit on the B2B side of the fence but all our materials are transferable and we’ve got plenty of B2C-specific resources too.

Sure. We don’t rest on our laurels and we’re always looking for ways to improve what we’ve already got so if you can’t see something you think would be useful, let us know and we’ll see what we can do.

As a product marketer though, we don’t need to tell you we can’t say yes to everyone’s one-off requests. 😉

Awesome, that’s what! We put senior-level product marketing managers under the spotlight and members - and members only - can ask them questions specific to their set-up. Think of it as an online roundtable but with no topic off-limit and total exclusivity.

Yes. All our mentors are uber-experienced and qualified but some are newer than others - the ones who are just starting out are free, the crème de la crème coaches charge per hour.

Not with our Pro membership but they are included in our Pro+ membership. As a Pro member, you will still be able to access these via discounted rates for Pro members.