Pricing can make or break your product’s success. With our pricing strategies framework, you'll get a structured approach to determine the best pricing tactics for your product, ensuring you can balance profitability and customer appeal.

What is a pricing strategies framework?

A pricing strategies framework is a structured tool designed to help you determine the most effective pricing strategy for your products or services. It evaluates key factors such as market demand, competition, cost structures, and customer perception to recommend the best pricing approach.

Whether you’re exploring premium pricing, penetration pricing, or competitive pricing, this framework offers clarity and direction to support your pricing decisions.

Who is it for?

This framework is for product marketers, pricing strategists, and business leaders who want to align their pricing decisions with corporate goals and market dynamics. If you're responsible for setting prices, driving revenue growth, or improving your market position, this template is your go-to guide.

Whether you’re launching a new product, optimizing an existing one, or managing pricing across multiple markets, this resource will keep your strategies on point.

How to use the template

  1. Assess your product's positioning: Start by understanding where your product fits in the market—consider customer needs, competitive offerings, and perceived value.
  2. Evaluate pricing strategies: Use the framework to explore options like cost-based, demand-based, or value-based pricing. The template provides clear definitions and examples for each.
  3. Customize for your business needs: Tailor the slide deck to include your data, specific market insights, and strategic objectives. This makes it easier to present your plan to stakeholders.
  4. Test and refine: Implement your pricing strategy, monitor its performance, and iterate as needed to maximize results.

Download your pricing strategies framework

Pricing strategies framework

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