How to launch mission-driven product in Asia

OnDemand
Weekly free product marketing live session

Asia is fragmented with different languages, cultures, technology adoption, and more. This makes it unique compared to the market in the US and Europe.

Join this PMMnow to dig deep with Transferwise into what it takes to launch mission-driven product in Asia, and how to use transparency to build trust.

About the speaker:

Piyush is a Product Manager turned Product Marketing Manager at TransferWise.

His days (and often late night showers) keep him occupied with positioning, product launches, adoption, localisation, growth, retention, stunts, and user insights. He works in APAC market with focus in Singapore, Hong Kong, Japan, India, and UAE. Previously he has worked in Israel, Silicon Valley, and Europe. His headshot was once used in the MRT (Singapore Metro) for a TransferWise campaign which was a product marketing led campaign (and also made his mother proud).