“The PMA Scholar Program helped me tackle the role with confidence.” - Tranquil Media Group

Whilst searching for a program to enhance his career development, Harun Momanyi, Founder & CEO of Tranquil Media Group, discovered the PMA Scholar Program.

Harun refined an array of product marketing skills, enabling him to apply his knowledge and further enhance his professional practice.

We discussed the ins and outs of Harun’s experience in the program, focusing specifically on:

• Harun's route to the PMA Scholar Program
• Highlights and takeaways from the program
• Advice for prospective scholars
• How to apply for the PMA Scholar Program

Harun’s route to the PMA Scholar Program

Q: What was your motivation for joining the PMA Scholar Program?

A: “I was at a point in my professional life where I needed to embark on a more challenging role. The skills needed are exactly what the PMA Scholar Program offers.

“Being Product Marketing Certified was a dream come true for me. I’ve always wanted to learn - in a structured way - about important marketing skills like positioning, messaging, customer and market research, internal collaboration, and much more. I now feel more confident about taking on product marketing or managerial roles.”

Q: Why did you choose the PMA Scholar Program?

A: “It’s intense, specific, and relevant to the present-day marketer. The case studies used in the learning material are relatable, fresh, and up-to-date.

“Above all else, you gain practical skills that you can implement immediately.”

Q: Why did the PMA Scholar Program stand out above market alternatives?

A: “The guest lecturers are from reputable brands like Hubspot, Google, and Meta. It’s also industry-recognized, and the fact that the vibrant Slack group has lots of PMMs from all over the world sharing advice, resources, and opportunities was also a unique aspect of the program.”

Highlights and takeaways from the program

Q: What was your favorite part of the PMA Scholar Program?

A: “What also stood out is the amount of personalized support I got from my contact at Product Marketing Alliance.

“She was super helpful, patient with me, and answered all the questions I had. The program is human-centered and not just any other massive online course with no human contact at all.”

Q: How have you transferred learnings from the program into your day-to-day practice?

A: “I’ve consciously and subconsciously implemented what I learned into my approach to product marketing consulting for clients.

“This means I communicate more professionally, I know what the client needs, what’s the best solutions for them and more importantly, I can deliver on my promise.”

Q: How has the PMA Scholar Program enhanced your product marketing credentials?

A “Having an industry-recognized certification is a stamp of approval on my marketing capabilities. I definitely feel that I’m more poised for great success in my career.”

Q: If you hadn’t signed up for the PMA Scholar Program, what impact do you think this would’ve had on your product marketing career?

A: “I think I would’ve been left scrambling on the internet for bits of information about what product marketing is, what it’s not, how to do competitive intelligence, how to position a product, and much more; this unstructured way of learning is time-consuming and it doesn’t guarantee that I’ll know enough to be a seasoned product marketer.

“Psychologically, it also affects you, as you’re competing against certified professionals for opportunities. They have more leverage. So, I have truly gotten more value than I expected.”

Advice for prospective scholars

Q: What would be your advice for prospective students who may be considering signing up for the program?

A: “Definitely do it. I guarantee you that you’ll get value for your time and money. It’s more than a course; it’s also an opportunity to connect with like-minded professionals who could end up being future collaborators, bosses, friends, or even co-founders.

“The program kicks out the doubts you may have about your capability as a marketer. It’s a great feeling to know that you’re ready to tackle future roles and challenges with ultimate confidence.”

How to apply for the PMA Scholar Program

We’ve said it before, and we’ll say it again: a career in product marketing is awesome.

The findings in the State of Product Marketing Report 2021 fully support our claims, with 64% of respondents scrambling to ascend the career ladder in search of their next big role.

If you’re a newbie on the hunt for your big break, the PMA Scholar Program features everything you need to begin your journey, including:

🔖 Product marketing certification (providing you pass the exams)

👩‍💻 Live, weekly workshops with industry leaders

✅ Marked, practical tasks to test your learning

👣 A platform to build your portfolio

🌎 Exposure to some of the world’s biggest brands

🔥 Official accreditation from the industry’s go-to association (aka, us!)

🆓 All of the above for free (worth $5,000 RRP)