Created by:
Amelia Wilson
With so many moving parts to consider, evaluating a product launch can be a challenge. That’s why we created the launch review framework – to simplify the process and help you capture the insights that matter.
From identifying wins to uncovering areas for improvement, this template is your go-to guide for reflecting on your launch and refining your strategies for future success.
What is a launch review framework?
A launch review framework is a structured approach to evaluating the outcomes of your product launch. It guides you through every aspect of your review, including key metrics, successes, challenges, and lessons learned.
By documenting your findings, you’ll gain a clear understanding of what worked, what didn’t, and how to improve future launches. From assessing marketing performance to product feedback and team collaboration, this framework ensures no detail is overlooked.
Who is it for?
This template is designed for product marketers, product managers, and cross-functional teams involved in product launches. If you’re responsible for ensuring a smooth launch and delivering results, this framework is for you. It’s perfect for anyone looking to analyze outcomes, optimize strategies, and drive better results with every launch.
How to use the template
- Fill in the overview details: Start by capturing the basics like product name, launch date, objectives, and stakeholders.
- Reflect on successes and challenges: Use the framework to document achievements, customer feedback, marketing wins, and any hurdles faced during the launch.
- Analyze key metrics: Dive into KPIs like customer acquisition, sales, engagement, and retention to evaluate your performance.
- Document lessons learned: Identify actionable insights to refine your marketing strategies, product development, and internal processes.
- Plan next steps: Assign ownership for follow-up actions and long-term strategies to ensure accountability and continuous improvement.
Download your launch review framework
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