Marketing Alliance Revenue Alliance Product Alliance Customer Alliance Finance Alliance Technology Alliance
Partner
About
Explore

Recent searches

Events Certifications Training

Trending searches

What is product marketing?

How to price a product: your complete guide

What is positioning?

Popular

Memberships

Certifications

Events

Resources

Try PMA-GPT

Ask real questions and get the best answers, quicker.

Chat now
Resource type
All (0) Articles (0) Videos (0) Certifications (0) Events (0) Reports (0) Guides (0) eBooks (0) Podcasts (0)
All (0)
All (0) Articles (0) Videos (0) Certifications (0) Events (0) Reports (0) Guides (0) eBooks (0) Podcasts (0)

Your search: Product Marketing did not match any documents.

Suggestions:

  • Make sure that all words are spelled correctly.
  • Try different keywords.
  • Try more general keywords.
Jump to...
About Insider Why sign up? What’s included FAQs Sign up free See all memberships

Award-winning institution for award-winning product marketers

Accelerate your career without spending a dime

45,000+ product marketers all over the world trust PMA to be the go-to resource for their learning and development. Benefit from our community-led resources through the Insider plan, for free!

  • Templates and frameworks: Save time with battle-tested and ready-to-use templates.
  • Product Marketing GPT: Solve challenges with the cumulative knowledge of our community.
  • Real-world case studies: Hours of insights from leaders at Uber, Oracle, Adobe, and more.
  • Industry insights: Ungated access to first-hand research from thousands of product marketers in our annual Salary Report and State of Product Marketing.
  • PMA Academy: Coming soon! Free bite-sized courses for small doses of daily learning.
Sign up free Compare plans

Why become an insider

Become an insider

Wide range of tools

Access an ever-growing bank of real-world case studies, tried + tested templates, and solution-focused events, to fulfill all your L&D needs.

Fill knowledge gaps

Gain insider knowledge of trends, strategies, and best practices that fill knowledge gaps and give you a competitive edge.

Learn how you want

You have flexibility to learn through whichever method suits you best. Choose your own learning path that fits your schedule and style.

Trusted ratings from:

google rating

4.9

g2 rating

4.7

trustpilot rating

4.5

“The PMA community is an incredible resource for anyone navigating the product marketing field! It provides guideposts that map out how to excel and how to troubleshoot challenges. The multi-level content is tailored to everyone in this functional area, from new PMMs to product marketing leadership. If you're not plugged into the PMA slack community, events, or articles, you are missing out on a fountain of knowledge and inspiration.”

Samantha Rideout
Product Marketing Lead

"PMA is the answer for everything product marketing. Come to learn, be inspired, contribute, and discover practical ways to uplevel your product marketing efforts."

Bryan Elanko
Product Marketing Manager

"The Product Marketing Alliance community has been such a great resource at different times in my career. When I was leading a product marketing team and needed to find qualified applicants, I posted a job and received many responses. When I had a question/advice, I could ask the community. The PMA connected me with product marketers in my area and we had a great time meeting up. In my job search, I took advantage of the job listings."

Becca Mayers
Senior Direct of Product Marketing

What do you get?

Insider Sign up for free
Pro Join Pro
Pro+
Most popular Join Pro+
Exec+ Join Exec+
Learning and development
Fundamentals courses Short product marketing courses to kickstart your PMM career.
Product Marketing Certified: Core The most comprehensive PMM certification, trusted by 10,000+ PMMs, and recognized by employers worldwide.
Product Marketing Certified: Advanced 35+ hours of content to bridge the gap between strategy & execution.
20+ Masters certifications Be the go-to expert in topics such as positioning, messaging, pricing, storytelling & much more.
Product Marketing Certified: Leadership Leverage the experience of top leaders to establish your role with authority, influence, & strategic value.
Leadership Accelerator Program 8-week interactive coaching program to learn alongside PMM leaders & help you get to the VP level or C-suite.
Live workshops Regular expert-led sessions to help you at the point of need covering topics such as GTM, storytelling & AI for PMM.
Product marketing learning paths Guided learning programs to upskill you in 6-8 weeks, through videos, articles & templates.
Events
Virtual and in-person meetups Grow & expand your local & international network with like-minded peers.
Live webinars Keep up-to-date with the latest PMM trends.
Members-only events Solve challenges by leaning on with the largest PMM member community.
In-person summits Free ticket (RRP $1,295) to a Product Marketing Summit of your choice.
In-person courses Free seat to Product Marketing Certified: Core training (RRP $1,499), at a location near you.
Leadership breakfast briefings Connect, share, & gain insights with other PMM leaders.
Leadership dinners Invite-only access to exclusive fine-dining experiences across the globe with other PMM leaders.
Mastering leadership workshops Practical deep dives into executive leadership skills.
Product Marketing Leaders Summit Expand your network & discuss the most pressing challenges with other PMM leaders.
Community
Members-only community Share best practices, make lifelong connections & bounce ideas around with 50,000+ of your peers.
Mentor program Grow your personal & professional confidence with support & advice from experienced PMM mentors.
Peer councils Network, connect, & collaborate with an intimate pod of your own PMM peers.
Resources
Product Marketing GPT AI assistant to bring you instant PMM answers & advice.
Product marketing salary calculator Compare your salary to other PMMs across the globe.
Product Marketing IQ Benchmark your experience (& your team) to key PMM competencies & see how you compare to your peers.
Templates & frameworks Save time, & work off industry-leading frameworks. Battle-tested & community-vetted.
(4 templates)
(100+ templates)
(100+ templates)
(100+ templates)
OnDemand presentations Tap into first-hand insights & success stories from PMMs at Google, LinkedIn, Etsy, & IBM.
(20+ hours)
(500+ hours)
(500+ hours)
(500+ hours)
Exclusive articles Enrich your knowledge with deep-dive PMM insights, updated weekly.
(9 articles)
(200+ articles)
(200+ articles)
(200+ articles)
Industry reports Ungated access to first-hand research and industry statistics.

Join product marketers from world-class companies like:

What ourmembers say...

Get free access to these templates

Unlock a treasure trove of expertly designed templates and frameworks with our membership plan. Whether you're refining your marketing strategy, optimizing customer journeys, or scaling your product, we've got the tools you need. Don't reinvent the wheel—sign up today and start executing like a pro!

  • 30-60-90 day template
  • Positioning template
  • B2B user persona template
  • How to reduce your churn rate
  • Competitor intel checklist
  • Product launch tiers


Become an insider

Get instant product marketing advice with PMM-GPT

Elevate your product marketing game with PMM-GPT, our cutting-edge language model tailored explicitly for product marketing professionals. Sign up for an Insider membership and gain exclusive access to this powerful AI assistant, ready to provide you with instant answers, insights, and advice whenever you need it.

Join for free

Benchmark your product marketing skills

Let us know your experience in key product marketing competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.

Sign up to access

FAQS

The Insider membership plan is available to anyone - from Associates to VPs of Product Marketing. People of all levels of seniority gain value from our membership plans, and so our Insider plan is applicable to all, too.

Simply sign up to the plan and you’ll experience a sneak peek of our paid membership plans at zero cost to you. Within the Insider plan, you get access to plenty of resources to help you along your professional journey. What’s not to love?

It’s 100% free! No fees. No credit cards. No catch.

Jump to Sign up free
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
ABOUT
RESOURCES
GENERAL
Learn
Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis