Case studies are more than just content—done right, they’re the secret sauce to proving the value of your product in the real world. Product marketers are constantly tasked with showing how their products are making an impact, and there’s no better way to do that than through real customer stories.

In this episode of Product Marketing Maestros, Nitin Kartik sits down with Tom Crist, Principal at Fluvio, to discuss a process-driven approach to consistently delivering effective case studies.

Catch the full episode right here.👇

Key talking points

✅ The challenge of case studies

✅ Data-driven case study creation

✅ Making case studies repeatable

✅ Cross-team collaboration

About the guest

Tom Crist is Principal at Fluvio, a product marketing consultancy, and a Product Marketing Alliance Chapter Ambassador for Dallas-Fort Worth.

With over 15 years of experience, Tom is a powerhouse in go-to-market strategies, product launches, and sales enablement.

His work spans industries from enterprise automation to payments, and he’s driven innovation and growth for organizations like Redwood Software and ABC Fitness Solutions.

Wanna learn more?

Speak the language of your audience through impactful storytelling.

Our Storytelling Certified: Masters course provides you with the tools you need to create a captivating brand narrative.

  • Utilize impactful product stories to drive customer engagement and set your brand apart.
  • Define your brand’s archetype to ensure your storytelling is always genuine and authentic.
  • Deepen your understanding of consumer personas to help create the right messaging.
Enroll today

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.