Driving customer engagement: Connected sales and marketing [Video]

Holly Watson and Devon O’Rourke explore the importance of optimizing the relationship between product marketing, sales, and marketing and how to do so.

Ensuring that your sales and product marketing teams are in sync can be tough! My name is Cece Lee, and in this article, I’m gonna show you how we foster a culture of collaboration between sales and product marketing.

My name is Alex Ruddock. At Influitive, we think about advocates all the time. You have a bunch of different types of customers – you have your happy customers, your neutral customers, and dissatisfied customers. They can all advocate. I’m going to share how best to engage with them.