PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Take a look at what we've got coming up 👇

CMO focus:

The product marketing scams: Too-typical traps and travails

December 18, 2024
4:00pm GMT | 11:00am EST

[COMING SOON]

Scams are not merely the domain of malevolent impersonations and account takeovers; they can also take the form of all-too-common product marketing principles and practices that drain your finite resources and beleaguer your team’s efforts. Learn how to spot and avoid some of the more common traps and cognitive biases endemic to the product marketing function.

Meet the speaker:
Jason Lord, VP of Global Product Marketing, TransUnion

Beyond the basics: Five game-changing product marketing tips

January 29, 2025
4:00pm GMT | 11:00am EST

[COMING SOON]

Standing out requires more than just mastering the basics of product marketing. This session will explore lessons learned and real-life case studies. Don't miss this opportunity to gain a competitive edge and transform your PMM approach from ordinary to extraordinary.

Meet the speaker:
Brian Kacik, Head of Product Marketing, Google

The power of brand storytelling: Increasing customer demand and engagement

Join us for an engaging session with Eventbrite’s Chief Marketing Officer, Tamara Mendelsohn & Vigrin Pluse's Chief Marketing Officer, Erica Morgenstern, as they explore how brands can create, develop and encourage loyalty and demand through storytelling. In this session, you'll discover the essential elements of effective brand storytelling and its profound impact on customer engagement.

Meet the speaker:
Tamara Mendelsohn, CMO, Eventbrite
Erica Morgenstern, CMO, Personify Health

Watch OnDemand

7 reasons why B2B brands struggle to get marketing ROI

Discover the seven crucial factors that hinder B2B brands from achieving optimal marketing ROI in this insightful session. Join Vlad Moldavisky from Halo Investing as he shares industry best practices and unveils common stumbling blocks. Learn how to transform obstacles into opportunities and drive measurable returns for your brand. This live session is part of the Chief Marketing Officer summit, November edition. Don't miss out on the chance to collaborate and chat with fellow attendees in the CMO slack channel. Tune in from anywhere in the world and gain valuable insights from marketing leaders. Get ready to unlock the secrets to maximizing your marketing ROI!

Meet the speaker:
Vlad Moldavskiy, Head of Growth at Halo Investing

Watch OnDemand

Revisiting the foundations: Exploring the first lessons of a marketing leadership role

From navigating the evolving landscape of consumer behavior to mastering the art of strategic storytelling, we'll explore the foundational principles that continue to guide and inspire our marketing journeys. Whether you're a seasoned executive or a budding marketing leader, prepare to reawaken your passion for the craft as we re-remember the first lessons of CMO leadership together.

Meet the speakers:
Amanda Solomon, Head of Creator Strategy, The Arena Group
Shayna Macklin, CMO, Rainbow Apparel Co

Watch OnDemand