Buyer journey (stages and tactics) template

Our buyer funnel (stages and tactics) template outlines the stages of the buyer's journey, from initial awareness to post-purchase relationship management. Each stage is paired with tactics businesses can use to guide potential customers through the funnel.

Here's an overview:

What is the buyer funnel?

The buyer funnel represents the stages a potential customer goes through before making a purchase. It helps businesses understand how to engage customers at each step, from awareness to purchase and beyond.

This funnel is crucial for creating targeted marketing and sales strategies that move prospects closer to conversion.

What's inside the template?

The template covers the five key stages of the buyer funnel, and provides options for each:

• Awareness: In this stage, the customer is unaware of your product or business. The goal here is to create visibility through methods like digital advertising, social media, word of mouth, or search engine marketing​.
• Interest: Once the customer is aware of your product, the focus shifts to engaging them and converting their interest into a prospect. Tactics include webinars, infographics, video content, and calls-to-action to encourage interaction​.
• Consideration: At this stage, potential buyers are evaluating whether your product is the right solution for them. Providing detailed information, free trials, case studies, and testimonials is essential to help them make an informed decision​.
• Purchase: The decision has been made, and it’s time to execute. Here, delivering on promises is critical, and businesses should focus on smooth order processing, product delivery, and contract negotiation to ensure satisfaction​.
• Relationship management: After the purchase, it’s important to maintain the relationship. Ongoing customer support, training, VIP programs, and regular check-ins can help with retention, repeat business, and generating referrals​.

Buyer funnel [stages + tactics]

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