Lawrence Chapman

Tune into our brand-new podcast series, ‘SCALE: Building, Positioning, and Scaling Tech Products in Africa’, hosted by Carolyne Mweberi, Senior Product Marketing Manager at Qhala....

Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation....

Developer marketing experts share experiences and insights on scaling developer outreach & engagement programmes at some of the largest tech brands across the world....

Wondering what makes our in-person product marketing workshops so special? We’ve teamed up with leading practitioners and put our blood, sweat, and tears into building a collection of in-person product marketing workshops that’ll enhance your understanding of key principles....

Oftentimes, it can be difficult to grasp an understanding of what a C-Suite role actually entails - until now. Derek Osgood, Founder & CEO of Ignition, gave his insights into the world of C-Suite jobs....

Marianne Hainitz, Solution Manager at Accedo.tv, outlines how the Product Marketing Alliance membership plan has provided her with invaluable resources that've supported her professional development....

Granted, you might not be aware of this super-exciting event on the annual calendar, but we’re game for any opportunity to have fun, so we’ve popped together a product marketing emoji quiz to brighten up your day!...

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

Sealing the Deal: The Essentials of Sales Enablement has been designed to help you understand key areas of sales enablement, empower your sales teams, and above all else, convert more prospects into bona fide customers....

Effective recruitment is very much part and parcel of life as a product marketing leader. We asked product marketers which marketing hire should leadership teams prioritize at a B2B startup....

Chirag Madhrani is one of the many product marketers to enhance their credentials with Product Marketing Core. Having recently completed the Product Marketing Core certification, he gave her feedback on her experience of studying with Product Marketing Alliance....

There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....

Sales Enablement Certified is packed with content that’ll help you put effective processes in place that’ll ensure you hit the highest sales enablement benchmarks and convert more prospects into customers....

A pre-order strategy is when a company takes orders from customers for products before the official product release. It is a tactic used in the build-up to a new product launch to rally hype and excitement....

In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....