Lawrence Chapman

Our Product Marketing MVP of the Year award is designed to celebrate the achievements of a worthy product marketer who continuously surpasses expectations, epitomizes passion, and positively influences those around them....

Arpita Sharma, Associate Product Marketing Manager at GaggleAMP, is a customer-focused product marketer and is one of the growing legions of graduates to hone their skills with the Product Marketing Core certification....

In the State of Product Marketing Report 2022, we asked PMMs which skills they considered to be essential, and strong communication (82.2%) and collaboration (77.9%) were identified as being the most important. Now, we’re about to crown the winner of the Product Marketing Team of the Year for 2022....

It’s that time of year again, we’re announcing the Product Marketing Awards 2022 winners, and our Newcomer of the Year Award earmarks the product marketers who are sending ripples of excitement through the industry....

This was always going to be a hotly contested category, and with a whopping 18 unique nominations, product marketing’s incredible impact on product launches launch was clear to see....

Molly Chapman is the Head of Product Marketing at Moorepay, the UK’s biggest payroll company. She gave her insights into her experience studying Product Marketing Core....

Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....

The votes are in, and we’ve been thrilled to see the red-hot response to the Product Marketing Awards 2022. It’s time to delve into the bread and butter of the occasion and gear ourselves up to reveal each category's winner....

The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

There are a growing number of product marketers changing tact and setting up a product marketing consultancy of their own, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind going solo?...

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....