Lawrence Chapman

Last week, we launched The State of Product Marketing Leadership 2021 Report. It hones in on all things senior PMM, including strategic and team management elements of the role, org structure, PMM hires, and tying PMM to revenue. Check out the rest of the week’s highlights from the Slack community....

This week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. He explains how he made his way into product marketing, discusses his book ‘Up Your Game’ and how it came about, pitfalls PMMs stumble into, where the role can improve, visions for the future, and more....

When a company has a high customer retention rate, buyers return to purchase products or services on more than one occasion. When retention rates are high, this bodes against customer churn rate....

Rory Woodbridge, Dir. of Product Marketing at Whereby talks all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs into the PM-PMM relationship, visions for the future of the role, tips for aspiring PMMs, and more....

We wasted no time in helping the PMM community enhance their knowledge, and serving up two awesome courses in personas and narrative design. Now, we’ve turned a delightful double into a tasty trio, with yet another certification: Segmentation Certified....

On PMM Insider this week we’re joined by Priyanka Srinivasan, Dir. of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, how to nail a GTM strategy, areas for improvement within product marketing, and more....

Pay is one of those sticky subjects. No-one particularly wants to talk about it but everyone wants to know about it. How much do people across the pond get paid? What can I expect my salary to be as I move up the ladder? Are product marketers across the world happy with what they get?...

Another week in the world of PMM is over and we've checked out more insights from experts within our Slack community. Check out the key topics, and advice served up....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

The curtain has officially been drawn on Product Marketing Rendezvous, our first virtual event of 2021. Let’s lift the lid on the red-hot content waiting for you, right here, right now......

Kacy Boone, Director of Product Marketing at InVision, discusses her journey into product marketing, her career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more....

April Rassa, Head of Global PMM at HackerOne, discusses her career, why she wanted a career in product marketing, a day in the life, the PM-PMM relationship, the current state and future of the role, tips for newcomers, and heaps more....

Building a marchitecture is far from easy, which is why enlisted the help of Ali Hanyaloglu, Head of Global Product Marketing at Akeneo, an expert in the area. Check out his top tips....

To help you boost your credentials, we’ve popped open our PMM pantry, and cooked up a red-hot Persona Certified course, featuring 8 modules, 57 exam questions, 11 templates, snd much more....

Ashley Herbert is the Head of Product Marketing at Recruitee, an applicant tracking system, built to help recruiting teams hire the best talent for their organization. She became aware of our membership plans whilst interviewing for an alternative position within the product marketing field....