Lawrence Chapman

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging....

A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....

Complete the survey and help us kick off 2022 with the State of Go-to-Market Report 2022, a write-up dedicated solely to the nooks and crannies of GTM. Share your invaluable expertise, and help us deliver a report jam-packed with transferable insights....

While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated....

With sales and marketing teams continuing to use in-app messaging to engage with their customers, this prompts two questions: A) Why is it useful, and B) Why is it important?...

Bettina Jakobsen, Product Marketing Manager at Google, formerly of trivago, and Kim Beinborn, Head of Customer Success at AMER HT Central at Slack give their insights on how to lead remote teams....

In the 2021 State of Product Marketing Report, 78% said collaboration with coworkers is a key PMM skill, whilst 77% said communication is the most important trait. Are PMMs using these traits to support sales enablement teams?...

2021 has been another scintillating year here at Product Marketing Alliance, with a bunch of products, reports, and events delivered to the PMM public. Check out the highlights from the last 12 months....

Competitive intelligence specialists Klue outline the ARR of objection handling: address, reframe, redirect....

This week on Product Marketing Life, Mark Assini welcomes Jack Preece, Product Marketing Executive at Linnworks....

In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets....

Averie and Mark dig into how developer product marketing and traditional product marketing differ. They also discuss the challenges and benefits of marketing to developers, and why developer PMM is likely to become a big part of the larger PMM landscape....

Customer research defines your audience, enhances company focus, and negates unnecessary risks - but only when it’s done right. Implement insights that drive revenue and become the ultimate strategic growth engine with our brand new course: Customer Research Certified....

The 2021 Competitive Intelligence Trends Report, our comprehensive exploration of key CI topics is available to download. Download your copy and understand the ins and outs of an essential PMM function....

In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can improve their GTM strategy....