Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Recruitment

Which product marketing skills do recruiters value most?

Customer & Market Research

The role of use cases in marketing

Careers

How to transition into product marketing

Customer & Market Research

How to conduct a 5C analysis

Competitive Intelligence

How to gather and share competitive intelligence results

Certifications

Top product marketing courses, certificates, and training

Certifications

PMMC: Teams helped us deliver a consistent service across our organization Infobip

Pricing

Discount pricing: how to increase profits with discounts

storytelling

What is storytelling in marketing?

Positioning & messaging

Maximizing the impact of product messaging frameworks

Customer & Market Research

The five steps of the consumer buying process: Explained

Content Marketing

How product marketers can create a value-driven content strategy

Certifications

PMMC helped us revisit core product marketing concepts OneSpan

Product Launch

How to launch a product: Your complete guide

Articles

How to create effective product positioning + examples