Kelly Esten

Kelly Esten is the VP of Product and Partner Marketing at Toast. She is responsible for translating customer needs and market insights into product roadmap, pricing, packaging & segmentation.

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Building a data-driven win-loss program [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 How we built a data-driven win-loss program at ToastWhile I’m...

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win/loss

How to build a data-driven win-loss program

While I'm not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope....