Bryony Pearce

Bryony's the CMO for Product Marketing Alliance. She's been with the company since day dot and leads our marketing, courses, content, community, and customer success teams

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Personas

What is a persona in marketing? Buyer and user persona guide

Metrics & OKRs

What are OKRs in marketing? And why are they important?

Guides

What is positioning? Market, product, and brand positioning explained

Product Marketing Strategy

What is product marketing?

Videos

Market segment vs target market: What's the difference? [Video]

Go-to-Market

What is a go-to-market strategy?

Pricing

What is a pricing strategy?

Competitive Intelligence

What is Competitive Intelligence (CI) and Analysis?

Metrics & OKRs

What is customer churn? How to calculate and fix it

Customer & Market Research

What is customer and market research?

Positioning & messaging

What is product messaging?

Personas

Which teams should be involved in creating marketing personas?

Leadership

How to position yourself as a Chief Marketing Officer (CMO)

Introducing your brand-new PMA book: Misunderstood

Podcasts

Product Marketing Life [podcast]: Bree Bunzel