Members-only Sales Enablement Sales script with recorded call disclaimer A short script to help reps announce that the sales call is being recorded....
Members-only Guides What is positioning? Market, product, and brand positioning explained A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Sales Enablement Sales playbook template A structured guide that lays out the objectives, product details, and step-by-step procedures your sales reps should follow....
Members-only Team 4 essential assessments for personal and team development Get a roadmap for personal and team development that's grounded in real-world experience and proven results....
Members-only Metrics & OKRs The 8 metrics that tell us how product marketing is being measured in 2024 What are the essential product marketing metrics you should be tracking? Which ones are your competitors' measuring? Take a look....
Members-only Sales Enablement Sales one-pager template Turn your value proposition into a compelling format that captures prospects' attention....
Members-only Membership content Sales confidence: 6 steps to measure and improve it Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....
Members-only win/loss How to learn from lost opportunities with Molly Chapman, MoorePay Molly Chapman shares insights on mastering opportunity loss analysis, combining data, automating processes, and refining strategies. Tune in for actionable advice and a real-world case study!...
Members-only Metrics & OKRs The product marketing paradox: KPIs vs. budget How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out....
Members-only Sales Enablement Sales onboarding checklist Ramp sales reps faster with a structured 30/60/90-day onboarding plan....
Members-only Content Marketing 3 tips to create case studies that turn prospects into buyers [Examples] Learn how to develop case studies that will shake your prospects from the middle of the funnel and turn them into customers....
Members-only Metrics & OKRs The Product Marketing Metrics eBook Don't let guesswork dictate your strategy. Download the Product Marketing Metrics eBook now and harness the power of data to elevate your product marketing game....
Members-only Customer Marketing Customer journey map framework The customer journey map helps marketers and customer success professionals visualize and optimize the entire customer experience....
Members-only Customer & Market Research How to create better market research surveys In this article, we’ll explore different types of market research surveys and discuss a step-by-step process to create one....