Friday, December 3
Time: 9am PT | 12pm ET | 5pm GMT

Weekly free product marketing live session

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PMA Member? This session is already in your OnDemand Library.

With customer marketing never being more important than now, marketing leaders must begin to see customer marketers and demand marketers as peers to maximize this opportunity for growth.

Learn from Global Head of Customer Advocacy at Adobe, Kevin Lau, as he talks about the customer journey and how to create these magic moments for them so they are keen to continue their experience with you.

Join this PMMnow session as we cover:

✅ Building scalable customer programs that drive results and internal alignment
✅ How to create a customer marketing success framework
✅ Tried and tested customer marketing blueprint
✅ Measuring program ROI
✅ Gaining a seat at the table = more $$$ and resources

About the speaker:

Kevin Lau is responsible for all aspects of driving customer engagement and advocacy across the portfolio of customer programs and by partnering with both internal teams and customers, he has been able to strategically build brand advocates, drive loyalty, retention, and ongoing demand for Adobe.

His achievements include influencing hundreds of millions from advocacy programs, increasing customer engagements, and maximising retention rates by over 90%.


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